The First Wednesday Group Visual Identity
A to-the-point logo for a to-the-point organization
A to-the-point logo for a to-the-point organization
The First Wednesday Group is a community of New England support and services executives who get together to explore leading-edge management issues. They approached a web developer friend of mine to create a site that would promote their roundtable and conference schedule, and generate interest in attendance and membership. We were then approached to create a logo for the site.
The final visual identity is metaphorically short and to the point, and is served the group effectively through its lifetime.
![](https://cdn.myportfolio.com/69bc21e4ad07832ef430fe876bb859fd/f00ab5f443e8d6313c36d2ae_rw_1200.png?h=02e82da19aea7720b642fc94baab3c02)
The logo.
![](https://cdn.myportfolio.com/69bc21e4ad07832ef430fe876bb859fd/8befe3ecce61051372f46201_rw_600.png?h=ddd7be672a9f32b3bcdd7af8f3846e2a)
A detail of the calendar icon.
![](https://cdn.myportfolio.com/69bc21e4ad07832ef430fe876bb859fd/3bebdd32a7f912150db84639_rw_1200.png?h=9e887ddb821c105469698f9927f2a8ff)
Typographical detail.
![](https://cdn.myportfolio.com/69bc21e4ad07832ef430fe876bb859fd/a71ac9bc685da15545de8527_rw_1200.png?h=d04d578164a78ab806d44df96caf554b)
Further typographical detail