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Today's Wisdom:

 

 

Web Design Case Study: Leichtling & Associates web site
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Leichtling Webpage sample

 

Leichtling & Associates, LLC needed a way for potential clients to gain a better understanding of its wide variety of services without sending out pages and pages of printed information.

Their website, www.leichtlingassoc.com, provided a means for their audience to find out about services that were of specific interest to them, without wading through reams of printed matter.

Notchcode worked closely with the client to determine the target audiences and how to reach them effectively. The navigation bar on the left organizes the information in the site by products: consulting, workshops, coaching, and peresentations. The navigation bar at the top organizes the same information into themes: change mastery, developing leadership, building teams, and so on. This method of presenting information in different ways helps the end user find their way to the right information in as few clicks as possible.

For example, this page on the left shows the top "change mastery" page, with sub-sections followed by a quote specific to that section and an overview of the topic. Subtle changes in the look of the pages from section to section key the user into where they are in the site, such as the green-tinted photograph of Dr. Leichtling corresponding to the green button for "change mastery". The text above the section button is red, indicating the selection of that section.

Contact Notchcode to find out how we can help your audience get your message quickly and easily.

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