Frank and to the point, this ad concept pairs the stock image of a freshly-dug grave with our original copy to raise awareness of the dangers of exploring abandoned mines. The bottom of the ad (not shown), lists statistics related to accidents and fatalities in abandoned mines, and lists resources for finding safe, fun guided mine tours in Colorado.

Another ad concept (below left) shows another side of exploring abandoned mines: the search and rescue operation.

Contact Notchcode to find out how we can help raise awareness for your cause!