The National Association of Abandoned Mine Lands is a non-profit organization that helps to accomplish common goals and objectives related to the reclamation of abandoned mine lands. At their annual conferences, they share the latest in new reclamation techniques and technologies, and monitor reclamation programs and their funding across the country.

The committee organizing the AML Conference for 2000 wanted to accentuate the conference's location, Steamboat Springs, Colorado. It did this by organizing many outdoor events that took advantage of the location's wild terrain and natural beauty. Unfortunately, many conferences are not heavily attended, despite such temptations, so a suite of conference-related publications was needed that could get potential conference attendees excited about the event, and prompt them to register.

Notchcode emphasized Steamboat's cowboy and ranching heritage by using natural, uncoated flecked paper stocks and woodcut-style typgraphy common to 19th-century posters and publications. The logo for the conference resembled a rodeo belt buckle, and in fact was produced as such for conference attendees in bronze and silver!

A "save the date" card, followed by a registration and conference overview booklet, with a similar conference program produced for the attendees. The overview booklet cover is shown here. All of the pieces shared this simple yet striking visual identity, and produced results; the conference was a success, and many people commented on the design.

Contact Notchcode to find out how we can help your organization get people to your events!