Leichtling & Associates came to Notchcode with a situation that many successful small businesses find themselves in. For five years they had been building up a reputation as a reliable, innovative management consultancy, offering mentoring, coaching, workshops, and presentations to assist their clients in change mastery, organizational alignment, personal skills expansion, and more. The owner, Ben Leichtling, saw that it was time to expand his company's market and polish its image.

Notchcode took the time to learn about Leichtling & Associates' market through interviews with Ben, an analysis of his competition's branding and marketing efforts, and an analysis of his prospective demographics' visual preferences. After gathering all this data, a number of concepts were generated and presented to the client for review. Adjustments were made to the winning concept until it carried across the image of an established, professional, no-nonsense-yet-energized firm. This branding effort was then carried through all of Leichtling & Associates' marketing efforts—from its letterhead and brochures to websites and workshop materials. The consistent application of Leichtling & Associates' new brand image is a key element in putting a professional, polished image in front of their potential clients.