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Today's Wisdom:

 

Identity Case Study: National Association of Abandoned
Mined Land Programs Conference Identity
cooplogo smallspacervalley geothermal logo smallspacercolorado caring for kids and families logo smallspacerNational Association of Abandoned Mine Lands Logo
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leichtling and associates detail smallspacerdivision of minerals and geology logo detail smallspacerAML2000 conference logo detail small spacer
 
AML 2000 Conference Logo  

The National Association of Abandoned Mined Land Programs holds a conference every year to help member states share knowledge and coordinate mined land reclamation efforts. Every year the conference is held in a different location, with Steamboat Springs hosting the 2000 conference.

To play up the very western, fun-loving outdoor feel of Steamboat Springs, Notchcode developed a very western, fun-loving logo for the conference. Reminiscent of a rodeo champion's belt buckle, it utilizes typography cut in the style of old woodblock poster type which was used extensively throughout the western US in the late 19th century. The red and black color treatment grabs the reader's attention, and helps to get them excited.

The conference logo was used on registration materials, conference programs, stickers, postcards, and, yes, even a cast brass and silver belt buckle which was given out to conference attendees.

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